Brand kit
One ridge. One light. Everything it sets off.
01Logo
- • Always lowercase: kanven. Never stretch, recolour the ridge, or add effects.
- • The summit stays marigold — except on marigold, where it turns snow.
- • Clear space: the height of the summit circle × 3 on every side.
- • Minimum size: 20 px for the mark, 80 px wide for the logo.
02Colour
#090D1C
Primary dark. Hero, footer, title bands.
#F7F5F0
Primary light. Paper, body backgrounds.
#FFB020
The change. Summit, primary buttons, highlights. Use sparingly.
#E8365D
Costs and risks. Charts and the mosaic only.
#4FC3F7
Benefits and calm data. Charts and the mosaic only.
#11172E
Raised surfaces on dark.
Marigold, rhododendron and glacier: a warm accent, a signal colour and a cool one. Together they form the mosaic:
03Type
Display
Space Grotesk
See what a policy sets off.
Accent
Instrument Serif Italic
before it becomes law
Body
Inter
Every claim cited. Every number computed. Every uncertainty shown.
Label
JetBrains Mono
Fuel price +20% · 1 year
Note
Caveat
try asking about your ward →
04Voice
Plain, not technical
✓ Say “prices rise faster”, not “inflationary pass-through increases”.
✗ Write so a ward chair and an economist both nod.
Sure about evidence, humble about outcomes
✓ “Kenya saw protests within a week (Reuters, 2023).”
✗ “This will cause protests.”
Analysis, not advice
✓ “Here’s what each option sets off.”
✗ “You should raise the tax.”
Short sentences. Full stops.
✓ Headlines end with a full stop. One idea each.
✗ No exclamation marks, no hype.
05Taglines
See what a policy sets off.
Secondary: “Find the loophole before it finds you.” · “Evidence in. Consequences out.”
Press enquiries: prashim.py@gmail.com